Industry Training Series – Wave 2!

We’re rolling out even MORE workshops and panels! This training series is FREE for Music Yukon Members!
Not a member? Sign up here!
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There are more workshops to come!
photo of the 2023 Music Yukon Training Intensive by Erik Pinkerton Photography

Workshops!

Saturday, March 29 
11:00am to 1:00pm on Zoom
Group Performance Coaching with Lorraine Lawson
RSVP HERE (Limited spots available!)
The focus of Lorraine’s LIVE online group coaching is to answer 4 powerful questions;
WHO are you? WHAT do you do? WHY do you it? And WHO do you want to do it for?
The answers to these questions have proven to be foundational to the hundreds of emerging artists Lorraine has worked with who are constantly looking to standout to their ideal audience and be able to take their career to the next level as a result!

Wednesday, April 2
11:30am to 1:00pm Yukon Time on Zoom 
Music Law Series – Session #1: The Important Basics from Agreements to Copyright with Bryon Pascoe of Edwards Creative Law
RSVP Here
Geared towards artists, producers, composers, managers and others running or planning to run a music business, this session will highlight key considerations regarding copyright, a variety of common music agreements, and a variety of key music business terms and concepts. Regardless of the stage in your music career – from emerging artists to experienced professionals, this session aims to provide key takeaways.

Wednesday, April 2
4:00pm-6:00pm Yukon Time
Location Old Fire Hall – upstairs, and Zoom
Performing Musicians Fund Open Office Hours with Neil MacDonald & Evan Stepanian
Yukon Media Development Manager Neil MacDonald and Media Advisor Evan Stepanian will join Music Yukon’s Executive Director Beth Dart to be available for insight regarding the Performing Musicians Fund. Pop by anytime between 4pm and 6pm to ask your burning questions!
Zoom option will be available for folks outside of Whitehorse.
Send a message to hello@musicyukon.com if you have any questions!

Build, Create & Amplify Your Artistic Brand with Monica from Indie MTL
RSVP for one or all three here!
A series of three free online workshops presented by Indie MTL.
These sessions are designed to build on each other, so attending all three is ideal. However, if you’re only able to attend one or two, that’s perfectly fine! These workshops will be led by a bilingual facilitator (French and English).

Session 1 ☆ BUILD – Saturday, April 5 – 10 AM to 2 PM Yukon Time, Zoom
In this session, we’ll explore the fundamentals of building a strong artistic brand. We’ll cover essential topics such as brand identity, understanding your audience, and setting clear goals. Participants will learn how to audit their current branding efforts and identify opportunities for growth. Additionally, we’ll touch on how AI tools like Chat-GPT can support your promotional strategy. An interactive brand identity exercise will help solidify your vision.

Session ☆ 2 CREATE – Sunday, April 6 – 10 AM to 2 PM Yukon Time, Zoom
Building on the previous session, we’ll dive into content creation and strategy. You’ll learn how to establish content pillars that align with your brand, understand platform algorithms, and apply best practices for maximizing your reach. During the hands-on portion, we’ll create a personalized content calendar using Chat-GPT (optional) to help you plan and execute your strategy effectively.

Session 3 ☆ AMPLIFY – Sunday, April 6 – 2 PM to 4 PM Yukon Time, Zoom
In the final session, we’ll focus on paid advertising strategies using Meta. Participants will gain a clear understanding of how Meta ads work, including targeting, budgeting, and campaign management. Through a step-by-step demonstration, we’ll cover the essentials of running successful ads. Using your content pillars from Session 2, you’ll brainstorm and identify effective ad content ideas to promote your projects.

Wednesday, April 9
11:30am to 1:00pm Yukon Time, Zoom
Music Law Series – Session #2: Management and Label Agreements with Lisa Whynot of Edwards Creative Law
RSVP Here
Geared toward artists and aspiring managers or label operators, this session will help empower your music career with vital knowledge to navigate the intricacies of management and label relationships, demystify agreements, and prepare you for building your team.

Monday, April 14
11:30am to 1:00pm Yukon Time
Export Campaign Management – Introduction & Strategy workshop with Danny Keir from Enki Music
RSVP Here
This session provides an introduction to exporting your music business to international markets and what it means to be ‘Export Ready’.
We will explore how to establish an international artist campaign through understanding key strategies and indicators in order to successfully build pathways into new markets. Participants will learn about global opportunity and success indicators, profile development strategies and early market access points as well as how to navigate global music platforms, understanding promotional timelines and build effective release campaigns.
Topics include market research, digital tools and services, profile development strategies, and campaign planning for music export.
Whether you’re an artist, manager, or label, this workshop will equip you with the understanding of how to better prepare to expand your business beyond borders.

ONE-on-ONE Sessions!

Stage Plot Support with Kelvin Smoler
Sign up for a 30 minute session to get some hands on support to improve your Stage Plot.
Email hello@musicyukon.com to schedule a spot!

 

This training series is made possible with support from FACTOR and Yukon Government’s Cultural Industries Training Fund.